What is 360 Degree Videos? Introduction to 360 Degree Videos & Virtual Reality

What Is 360° (Degree) Videos?

360-degree videos, also known as immersive videos or spherical videos, are video recordings where a view in every direction is recorded at the same time, shot using an omnidirectional camera or a collection of cameras.

During playback on normal flat display the viewer has control of the viewing direction like a panorama. It can also be played on a displays or projectors arranged in a sphere or some part of a sphere. Source: Wikipedia

The Marketing Benefits of 360° (Degree) Videos?

There are absolutely clear benefits of 360 degree video content when including it in your marketing strategy. Aside from the unlimited possibility it gives to viewers and content creators; it encourages engagement and, through this, has over 3 times the conversion rate of traditional video content and a 30% higher repeated view rate. It’s clear that your audience is likely to respond better to your marketing efforts if they have immersive, 360 degree video content to interact with. 70% of marketers who have used 360 videos say it has increased engagement for them.

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